GUESS Bella Vita celebrates the allure in the personality of the GUESS woman. This fruity floral fragrance opens with playful and vibrant notes of zesty Italian lemon, juicy cassis and luscious black cherries. The sensual side of the GUESS woman is expressed through a velvety white floral heart composed of jasmine, tuberose and vanilla orchid.  A warm blend of amberwood, tonka bean, praline and fluffy musks creates a sweet and unforgettable trail.

‘This fragrance is for the woman who fearlessly takes life into her own hands to create her unique story,’ says the Drom perfumer team of Christine Hassan and Valerie Garnuch-Mentzel. ‘We created GUESS Bella Vita as a tribute to all the women out there who love themselves and believe in the power of their femininity.’

The GUESS Bella Vita packaging design draws inspiration from the brand’s timeless fashion heritage. The bottle and the carton bear the iconic GUESS peony medallion in the center. Transparent glass reveals the warm, rich color of the fragrance, while the opulent gold cap adds a precious detail.

Art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot through the lens of photographer Tatiana Gerusova the campaign captures model Julia Logacheva in an alluring moment. Contrasting the rich gold tones of the GUESS Bella Vita bottle against a black and white setting, Julia is the center of attention as she enjoys the notes of GUESS Bella Vitalingering on her skin.