No matter what your ambition may be, perhaps it’s time to seize the day and take a (calculated) leap. Here’s how to get the ball rolling.
Starting a side hustle is something many of us dream about – and let’s be honest: with the rising cost of living, a few extra rands would be useful. Having said that, the process of creating a side gig can also be difficult and potentially tiring, especially if you’re juggling your new enterprise with family obligations and a main career.
There’s good news, though: according to Iolanthe Gabrie, author of 100 Days Of Brave, the benefits of taking the plunge can make it worthwhile – and you don’t have to dive in the deep end. “You don’t need to reinvent the wheel. You just need to provide a service or product that’s in demand,” she says. “That could be anything from hairdressing or virtual PA-ing, to gardening or cake baking.”
So, think you’re ready to embrace the unknown and turn your dream into a reality? Use this expert advice to set up a successful side-business without burning out!
1. How do I know if my idea is going to work?
First, Iolanthe says, you’ll need an (honest) opinion. “It’s important not to over-commit to a business concept before testing it out on people who are not your friends and family,” she says. “Market testing is something even the biggest of brands can forget to do.
It’s a costly lesson, whether we’re spending time or money on a project. You can find great online ‘vox pop’ tools that can help you to get some real potential customer feedback before committing to a side hustle.”
2. Do I need a lot of money to get started?
These days, you can set up your own business without splashing a small fortune. “The internet has made commerce much more democratic in many ways,” Iolanthe says. “You can certainly start a side hustle with little money. It’s possible to launch a website and create a brand with few resources. The important thing is that you do start and attempt to create as professional a business as you can within your means. Some wonderful resources to help you build an identity include WordPress, Squarespace and Canva.”
3. How do I get noticed?
To attract customers, you’ll need to deliver a polished product. “Having a brand is crucial, as is professional photography,” Iolanthe says. “Marketing is effectively repeatedly exposing your brand to an audience for recognition.”
Professional photography imparts legitimacy. When it comes to attention, these two investments will raise you head and shoulders above competitors. In terms of a business, it can’t be done without them so don’t attempt to cut corners here – gaining traction without a brand and images is very difficult.
4. What about bookkeeping?
Regardless of the size of your business, you’ll need to be on top of your taxes from the get-go. “One of the biggest risks of a small business is non-compliance,” Iolanthe cautions. “It’s very important to understand tax obligations and the right type of tax for your business. Ideally, speak to an accountant and get set up ‘right’ to avoid bigger tax issues further down the line.”
5. How do I avoid becoming overwhelmed?
This is a common problem for many small business owners, to which lolanthe says keep your eye on the prize. “Don’t ‘doom-scroll’ Instagram and Facebook, comparing your start-up to those that have many years in the market! Comparison is the thief of joy. Stick to your own lane, work with purpose and do what you do well,” Iolanthe says. “If you’re working intensely on your side-hustle on weekends, you’ll need to carefully manage downtime.”
6. What about Esty – should I be using it?
If you’re selling your own crafts or other handmade items, Iolanthe says platforms such as Etsy can be useful. “But the most important investment to make is in your brand and your website,” she adds.
Of course, Instagram is another great platform to use if you’re a creative who is looking to promote your products, brand and ideas. Look for other people who are operating successfully in a similar industry to you, then ask them how they market, sell and promote their work. Good luck!
Words by: Amber Bramble/Are Media/Magazine Features
Photography: Getty Images
Also read: Side hustle ideas to supplement your regular income
