Feel like networking might be out of your scope? Here’s expert advice to make lasting professional connections that can boost your career. 

 Networking is a little like dating: you meet a stranger in the hopes of forming a long-standing relationship that leads to living happily ever after – as far as your career is concerned. But sometimes, just like dating, the idea of putting yourself out there is a hurdle all of its own.  

Fear not! With the help of Cape Town-based personal leadership brand strategist Robyn Young, we tell you how to put your best foot forward and network like a pro.  

Work the room  

Networking events, like workshops, seminars and conferences, are prime opportunities to connect face-to-face with people who share your interests. “Networking events vary hugely in their size and focus. So, depending on what you need, you can look for events through online forums, social media, industry bodies, professional associations and small-business networking clubs.” Robyn also recommends doing prior research on the people you’re likely to meet, so you can feel more confident and better prepared for meaningful conversations. Attend an event with an open mind and friendly energy. Don’t hesitate to strike up conversations with fellow attendees, speakers or even the organiser. The overall goal is to first build rapport rather than immediately pitching your services. “Also ask them where they network outside of these events, which will give you good insight into what works and what doesn’t,” says Robyn.  

Add value, gain value   

Networking is a two-way street. When you meet someone, highlight what you bring to the table before asking them for anything. Share helpful resources, offer your expertise or connect them with someone from your own network. When you show others how willing you are to contribute, you can establish yourself as a valuable contact. “Networking can seem fake or cheesy at first. If you focus on building real relationships based on common interests, then it can be authentic,” Robyn says. Ask open-ended questions to understand the background, goals and challenges of those you meet – this can help create a solid foundation for a more authentic relationship. When an opportunity arises, people are far more likely to think of someone who showed a genuine interest in helping them than someone who came off as more self-involved. Not everyone you meet will become a future client or customer, but they might open a door for you elsewhere.  

Quality over quantity  

“A common misconception is that you must walk away from an event with a long list of contacts, but at the end of the day it’s the quality of connection that matters, not the quantity,” Robyn says.  

Invest time and effort in a select group of connections that resonate with your goals and interests. Follow up and engage regularly, meet up for additional conversations, and offer your support wherever possible. A few strong relationships can often lead to more opportunities and collaborations than a large network of superficial contacts.  

Leverage social media   

Your online presence is also a powerful networking tool that helps you access new spaces and people, and it also proves to others that you’re real and trustworthy.   

“Everything you do and say, or don’t say, whether it’s on professional or personal social-media platforms, reflects the value and character of you and your brand,” says Robyn.   

That doesn’t mean you can’t have fun online! The trick is to present yourself consistently and professionally, while adding a touch of your personality. A well-rounded LinkedIn profile can be a game-changer, but so can Instagram and Facebook – especially when you actively engage with your network by sharing articles or interacting with posts.   

“Your profiles showcase your personality and help you to build diverse connections that you may not normally make,” adds Robyn. “You can push the boundaries a little bit on these platforms, although I would strongly advise maintaining professional integrity across all channels.”   

When networking online, the accounts you follow and the conversations you engage in matter. Add your voice to relevant discussions, follow industry leaders and connect with professionals in your field. This can help you create a virtual gateway to connect with like-minded people and potential mentors – but be careful of showing off too much. Also, if you don’t want professional connections to see your personal activity, make sure your privacy settings are intact, advises Robyn.  

More than anything else, networking is about relationships. Whether you’re standing in line in a shop or attending a networking event, put your best foot forward and be your most authentic self. With the right intentions, the rest will fall into place. And just like that… you’re plugged in. 

Network like a pro 

Asking these five questions will get you connected in no time:   

• “What brings you to this event?” 
  This gives you a window into other people’s intentions and challenges, and what they hope to gain from attending. Also ask about other networking opportunities they’ve had and the successes thereof.  
• “What do you do?” 
  Asking someone about their career and work background opens a space for common ground, shared interests or where you could be of service.  
• “What are you most passionate about in your work?”  
  Asking someone about their passions can reveal their expertise and what makes them tick, making room for gathering knowledge and collaboration.  
• “Have you had any interesting challenges or successes lately?” 
  This often leads to more meaningful conversation and gives you the opportunity to offer insights based on your own experiences.  
• “What upcoming projects are you excited about?” 
  By asking about future plans, you invite opportunities for collaboration. This helps you establish a connection beyond your initial conversation.  

Words by Geraldine Amoko 
Photo: Shutterstock