Dolce & Gabbana’s Devotion For Men is a story of passion, elegance and timeless connection. From its aromatic blend to a cinematic campaign set in Palermo, this scent captures the heart and soul of masculine devotion.
The campaign: A cinematic love story
Award-winning director and screenwriter Giuseppe Tornatore directed the campaign for Dolce & Gabbana’s masculine fragrances, Devotion For Men Eau de Parfum and the new Devotion For Men Parfum. Shot in the historic centre of Palermo in Italy, the film captures the intensity of an encounter destined to leave a mark: Maya Jama strolls through the sunlit streets of the city when her eyes meet those of Michele Morrone, and a connection is instantly made. She extends her hand to him, and the two begin their journey together, amidst the vibrant colours and intoxicating scents of the local market, drawing admiring glances from passers-by. But in a moment, Maya disappears, leaving behind a memory, a promise to meet again. During the procession, Michele searches for her among the crowd, devoted to love and now also to her, elusive and unattainable like a waking dream.
A fragrance that speaks from the heart
Dolce & Gabbana introduces Devotion For Men Parfum, a refined fragrance that embodies the power of the heart and a commitment to passion and authenticity. Adorned with its iconic Sacred Heart emblem, this scent celebrates timeless romance and life’s deepest devotions.
The scent: Fresh, bold and masculine
Devotion for Men Parfum is an aromatic blend by master perfumer Olivier Cresp. It opens with lavender, vibrant lemon notes, and a hint of black pepper for an invigorating start. The heart of the fragrance deepens with the rich intensity of coffee, an ingredient that threads the new Parfum to the original Devotion For Men Eau de Parfum, now elevated by the evergreen elegance of Cypress. At the base, a warm and woody blend unfolds, where Madagascar Vanilla interlaces with the smoky allure of Guaiac Wood and the earthy depth of Oakmoss. Together, these elements form an irresistibly masculine and addictive scent.
The bottle: Elegance in every detail
Encased in a tinted glass bottle adorned with the Devotion For Men Sacred Heart and finished with a sleek silver cap, the fragrance is presented in an elegant dark grey box with silver detailing, capturing the essence of timeless sophistication and dedication to craftsmanship inherent to the Dolce & Gabbana DNA.
Photography: Supplied