Jamie Domburg has partnered with G-Star to reintroduce an iconic fit, G-Star Shape! Find out why she loves this style and how it helps her move with confidence. 

Just in time for Women’s Month, G-Star is reintroducing G-Star Shape denim – a silhouette tailored to celebrate your curves and flex your confidence. G-Star partnered with vibrant media personality Jamie Domburg, together with fashionista Robyn Sinchui and TV-presenter Pamela Mtanga, to re-launch the jeans in South Africa. Jamie explained why she feels G-Star Shape is more than just a pair of jeans. 

G-Star Shape: The everyday power-piece 

As a champion for women owning their space and loving their bodies, partnering with G-Star for this launch was a natural move for media powerhouse and multi-hyphenate, Jamie Domburg. As for finding a pair of jeans that hugs all the right places? The G-Star Shape Skinny completely changed the denim game for her.  

Thanks to its unique stretch fabric and a curved back waistband that hugs your hips, the G-Star Shape is built to move with your body. “From the moment I put them on, they were super comfy – which makes them a solid staple,” she gushes. “You can throw on a Tee and sneakers for errands, or dress them up with heels and a blazer for dinner. That effortless, everyday versatility? Yeah, that’s exactly why I love them.” This amazing style from G-Star makes you feel good while looking your best. And it’s ready for any move, even if it’s Jamie’s signature party trick – the split! “There’s this one song that comes on, and without even thinking, I just drop into the splits. No warm-up, no warning. The best part? I did it in my jeans, and they moved with me like a second skin.” 

Jamie’s formula for everyday confidence 

Jamie’s confidence starts with feeling comfortable in her own skin. For her, it’s all about finding the perfect balance between comfort and confidence. When she feels good in her outfit, her whole energy shifts – and that’s the kind of self-assuredness she wants every woman to experience. 

“It’s about feeling good in what you wear. I’ll always stand behind that. – Jamie Domburg 

And Jamie’s confidence booster for those days when she doesn’t feel her best? “Working out is my go-to. It shifts my mindset almost instantly. Moving my body reminds me of my strength, then I take a moment to ground myself and reflect on how blessed I am, even on the tough days. Honestly, nothing resets me like spending time in nature,” she says. 

Investing in yourself 

As Women’s Month encourages women to honour every part of who they are, Jamie’s message is a bold call for women to keep investing in themselves. “Fill your own cup first before showing up for everyone else – you can’t give from an empty place,” she says. “Give yourself grace. Celebrate how far you’ve come. Keep becoming the best version of you – whatever that looks like. You are worthy. You are powerful. And you never have to shrink to be seen.” 

The G-Star Shape is available now in stores and online at G-star.com.  

Photography: Shezan Waggie