Look beyond the aesthetics and you’ll find a man who’s still learning, building and becoming.

Some people stumble into their passion. Ethan Kieffer meticulously builds his every day. Piece by piece, through trial and error, and with a level of discipline most would abandon, he is the embodiment of loving the work that you do.
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Encounter Ethan as you’re scrolling online, and you’ll see energy, humour, work and ‘fits. But spend some time with him, and you’ll find something else — a more profound truth, one that shows that Ethan is still writing his story.
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As we sit in a sunny coffee shop in Cape Town, he gets candid about ambition, about the weight of expectations, and the ways he’s learning to balance the person the world sees with the person he really is.

From style to substance – read Ethan Kieffer’s full feature and see him model summer’s top trends in Man Magazine. Subscribe now!
Words: Rughsaar Bibi Ismail
Photography: Zhann Solomons
Styling: Mia-Tess Smith