Throughout the years, Jockey has solidified itself in the hearts of many South Africans as a loved and supported underwear brand. For the past four decades, Jockey has been committed to supporting women with comfortable garments designed to fit their bodies perfectly. From its inception, Jockey has always prided itself on being a brand that caters for the needs of women. This year, the company celebrates 40 years of the ‘For Her’ brand, with underwear garments that still remain relevant and a staple in many wardrobes across the country.

First gaining its popularity through the French Cut, this shape has remained a firm favourite with quality design, fit and comfort. Made from sustainable cotton and modal mixed fabrics, the French Cut remains the most popular garment. The leg binding is designed to hold the leg openings firmly and the full body coverage across the buttocks giving its wearer the confidence to feel and look their best. Cotton fabric is used due to its comfort, non-irritation, stretch, durability and ease to wash.

Although the heritage speaks for itself, creating innovative products that celebrate female figures has always been at Jockey’s core. Over the years this pioneering retail business has engineered a suitable knitted fabric to suit every lady’s style as well as introducing the signature scallop elastics that are synonymous with the Jockey ladies underwear pack range. However, innovation comes at no compromise to the styling, fit and comfort, but instead caters to the fabric and elastic upgrades which improve shape and are soft, plush, and non-irritating.

“August is a special month in the calendar as we honour all the women around us who, throughout the year, are the pillars of strength and leadership in our communities and within our business. We as Jockey are privileged to have incredible women working for Jockey and leading the way in our different departments. Women who boldly break the mould and shape Jockey to be the business that it is today.In honour of these women and those consumers that have supported Jockey over the years, we as Jockey would like to celebrate them as we celebrate our 40 years of creating products that have not only stood the test of time but are still relevant and desired fashion staples.

This month we are delighted to launch a milestone competition online that encourages women to support one another by nominating a woman that inspires them so they can win a grand prize of R40 000. This competition has been further complemented by substantial discounts being introduced at the start of August in Jockey stores and online to purchase select female garments,” says Bruce McMurray, General Manager of Jockey South Africa.

In honour of Women’s Month and 40 years of the For Her brand, Jockey is hosting a significant “40 For Her” Jockey competition that is being hosted on Jockey’s Instagram page is giving consumers the chance to nominate a special woman in their life to win a prize valued at R40 000 and in return, the nominator can also stand a chance to win R4 000 worth of Jockey garments.

Photography: Pexels