There’s no other way to explain what’s going on, other than saying that we are whipping up a recipe for success. That’s right myTFGmedia, Flying Fish and Uber Eats are joining forces to promote safe and healthy drinking, but from a brand-new angle, and that’s eating before drinking!

While many of us may be worrying about when we will be having our next drink, Flying Fish is thinking about when our next meal will be. Yes, you read that right. Flying fish is all about doing things differently and responsibly so that every experience with our beer is a positive one.

Research done at Queens University has shown that eating a meal before drinking allows for a slower absorption of alcohol into the bloodstream, thus, extending the amount of time a person can stay sober and happy in a safer way. Flying Fish is taking this seriously, and so are we!

‘Taking a moment to appreciate a new innovation of world-firsts, Flying Fish x Uber Eats is saying: eat now, drink later. This, like many of our campaigns truly make you go: #WhatTheFlyingFish? But you have to #FlowWithIt. After all, you can’t enjoy yourself to the fullest unless you have a full stomach. The goal is to inspire lovers of a cold one to #EatWithIt and always eat when they drink. Now that Flying Fish knows that its’ people are hungry first and thirsty second, they feel its high time this is addressed.’, says Flying Fish brand manager, Zachary Kingston.

Encouraging smart and light-hearted drinking, we urge you, readers, to jump aboard this train of thought for the betterment of your health and enjoyment.

Words: Thuveshnie Govender | Photography: Courtesy Images