We explore the local music scene, where the beats are as diverse as our nation’s cultures.

Pursuing a musical career in South Africa is like trying to get a table at your favourite spot on the busiest day – no walk in the park, right? In true Club X style, we’re here to help you navigate your next career move with confidence. The journey will at times feel like you’re getting nowhere slowly (or like you’re navigating rush-hour traffic in Johannesburg, full of twists, turns and the occasional unexpected detour), but hey, that’s all part of the adventure, isn’t it?  

First the good news  

South Africa’s music scene is a melting pot of styles and sounds, rich and ever evolving. According to the International Federation of the Phonographic Industry (IFPI) 2024 report, South Africa was identified as the hub of sub-Saharan Africa’s music industry, with an impressive growth rate of 19.9%.  

This incredible growth calls special attention to the increasing influence and impact of African music on the global stage. From traditional rhythms to Afro house, kwaito, qqom, amapiano and the next big spicy beats we’re sure are being created somewhere as you read this, we can understand why.  

“The figures in this year’s report reflect a truly global and diverse industry, with revenues growincin every market, every region and across virtually every recorded music format,” says John Nolan, IFPI chief financial officer and interim joint head.  

Strategies for success

There is no doubt it’s an exciting time for the music industry, and these positive reports are sure to give budding hit-makers an extra boost of hope. But to successfully navigate the business and its challenges (nobody said it was going to be easy), you need to have some useful strategies:  

1. Education is key
Educate yourself about copyright laws, industry practices, royalties and the business side of music. Organisations like SAMRO offer resources and workshops for aspiring musicians.  

2. Capitalise on digital platforms
Take advantage of YouTube, TikTok, Spotify, Instagram and SoundCloud to showcase your music and connect with fans. Cultivating a strong online presence not only increases your fan following but can attract industry recognition.  

3. Network and connect
Attend events and connect with like-minded people as much as possible. Forming relationships with industry experts can lead to new opportunities.  

4. Seek professional guidance
Consider working with reputable managers or lawyers with a clear understanding of the industry landscape, who will happily share their knowledge and insights with you, and have your back.  

5. Be persistent and remain resilient
In this industry, it is important to be patient and persevere. Take each obstacle in your stride, be prepared for rejection and criticism, and keep striving to perfect your craft. Don’t lose sight of the love you have for making music; stay authentic and your time will come.   

Challenges faced by artists  

• Financial Constraints  

According to Music in Africa, limited funding is frequently cited as a major hurdle for emerging artists across the continent. It can be hard to make a living from music.   

• Visibility and Exposure  

Artists are in constant competition for a moment in the spotlight as they navigate streaming platforms and digital-marketing strategies to effectively reach their audience. They also need to secure gigs, events and venues in which to play live to grow their audience.   

• Navigating Industry Structures  

The South African Music Rights Organisation (SAMRO) reports that new and emerging artists encounter difficulties in safeguarding their intellectual property and understanding their rights.  

• Networking and Collaboration  

Building relationships and forming connections with the right people – such as producers, managers and promoters – may be challenging without established networks.  

“The figures in this year’s report reflect a truly global and diverse industry, with revenues growincin every market, every region and across virtually every recorded music format”

Tips to avoid getting screwed over  

• Know your worth 
  
• Read the fine print  
• Set clear boundaries  
• Avoid rushing into agreements  
• Seek legal advice  
• Protect your intellectual property  
• Network authentically  
• Stay updated on industry trends  
• Diversify your income  

Words by: Shanaaz Petersen 
Photo: Gallo/Getty Images