Online beauty discovery platform, Cosmetify, have released their brand new Cosmetify Index, which reveals a 2021 rundown of the beauty industry.
The Q4 report explores the most searched brands, the year’s most powerful beauty influencers, the world’s fastest rising beauty brands, and the beauty brands losing popularity in 2021.
2021’s Hottest Beauty Brands, Ranked
They have taken five major factors into account to reveal the 100 hottest beauty brands of 2021. Ranking each brand on the number of Instagram followers and hashtags, their ‘engagement rate’ on Instagram, the overall brand searches annually and the year-on-year change in searches.
- Huda Beauty
- MAC Cosmetics
- Anastasia Beverly Hills
- Avon
- The Body Shop
- Yves Rocher
- Florence by Mills
- Lush
- Oriflame
- Kylie Cosmetics
The Most Powerful Beauty Influencers of 2021 (based on YouTube subscribers, estimated earnings per YouTube video, Instagram followers, estimated Instagram earnings per post, combined YouTube and Instagram followers and combined YouTube and Instagram earnings per post)
- James Charles
- Bretman Rock
- Yuya
- Mari Maria
- Jeffree Star
- Nikkie de Jager
- Zoe Sugg
- Nikita Dragun
- Camila Coelho
- Bianca Heinicke
Many of the faces behind beauty brands are just as well-known as the products themselves. Already-established celebrities possess a powerful platform in which to shout about their brand and get their message across.
2021’s Rising Stars of Beauty
Here are the individuals who have seen the biggest increase in consumer interest compared to 2018 according to Google Trends data.#1 JLO Beauty
#2 Mallows Beauty
#3 Le Prunier
The Beauty Brands Losing Popularity in 2021
#1 Jeffree Star Cosmetics
#2 Kat Von D Beauty
#3 Clinell
