Whether it’s fashion or beauty, Social media has the power to make or break a trend. From the infamous ‘Instagram brow’ and ‘Kylie Jenner lip’ to the more natural approach, we explore what’s currently on everyone’s radar

A New Brow Game
Famous for incredibly precise, perfectly filled-in, twin-like features, the Instagram brow has dialled down on the fill and upped the ante on the full. Now it’s all about how natural and full your brows can be, and how you can fake it without overdoing it. If you’re blessed with naturally lush eyebrows – you win. If not, you can still get the look by simply adding a few goodies to your shopping cart and ditching the tweezers. Before you apply any sort of product, brush your brows out with a spoolie or old toothbrush so that you can clearly see where a little bit of a fill is needed. For a softer effect, opt for a powder instead of a pencil or wax. This way, you’ll be able to fill in sparse areas without creating harsh lines in a dark colour. Focus on the densest part of the brow, the part closest to the bridge of the nose, and lengthen the ends slightly. The biggest mistake you can make is to fill them in too much – a hint of skin underneath and in-between the brows gives the illusion that the fullness is real, otherwiseyou’ll end up with a solid brow. Alternatively, use a pencil with an ultra-thin tip in a shade lighter than your brows and mimic hairs with light upward strokes. Next up, brush them upwards using a clear brow gel to set your style and keep the hair in place.

Pucker Up
Kylie Jenner’s lip kits might be as popular as the day they were launched, but the idea of ultra-matte, kiss-proof (and apparently make-up remover proof), overdrawn lips has somewhat simmered down. Not to say that it’s no longer a beautiful statement lip – when the occasion is right – but once again the trend is now leaning towards something more natural, or conversely, bold and crazy. Think ombre stained lips, metallic sheens, bold colours and the long-awaited comeback of lip gloss. Luckily for us, Instagram now approves of pretty much anything, so no matter how natural or how crazy you want to go, you’re bound to gain some likes.

Monochrome Magic
Instagram reminded us that the ‘no make-up make-up’ look is a thing, and we’re thankful. There’s just nothing more beautiful than celebrating the skin you’re in and, frankly, simply taking good care of your skin rather than covering up any imperfections. However, you can still rock this look with the addition of some colour. After all, you’re meant to have fun with it. Make-up artists have shown us the ropes on how to use the same product, either a lipstick, blusher or liquid tint, on your eyes, lips and cheeks, so pick a warm, rosy colour in a creamy or matt formula. It’s sure to warm up your face, give it life and express some of that monochromatic power.

For more social media beauty trends, page through April issue of ClubX.