Inverroche film introduces pioneers of the present, lead by local creators of African luxury.

The Inverroche film is an extraordinary creative expression of a pioneering spirit which is aptly called; Pioneering by Nature. It features bold and distinct fashion designer, Palesa Mokubung, award-winning ceramicist, Zizipo Post, culinary artist and extraordinaire, Wandile Mabaso, as well as pioneering Inverroche Founder, Lorna Scott.

In making the film, the four pioneers of the present invited the outside world into the inner world of a pioneer’s process. Using raw materials, tools and other creative artefacts, the main characters of the film bring together beautiful creations, led by powerful vision.

What is known as the ‘Bay of Sleeping Beauty’, Stillbaai, with its striking African Fynbos botanicals, is the glorious film location. This is also where the Inverroche Distillery was established and where its story is refined and crafted as a Pioneer of artisinal African Luxury gin.

The film has a leading objective which is to explore a simple trail of thought: What makes a pioneer?

It all starts with a search, an imagination inspired by Stillbaai and its history. Ancestral tales of how early humans prepared food; the intricacy of an ancient and revered art form using clay and being in the Cradle of Creativity were some of the stimuli that ignited the artistic expressions in the film.

Founder of Inverroche, Lorna Scott, whose idea it was to create a coalition of pioneers in the African luxury goods sphere says ‘To look beyond the obvious is integral to being a pioneer because if you’re to be first you have to be different. The very nature of being first by definition is that you’ve broken the barrier of the norm. How do you remain a pioneer? You always have to innovate and stay one step ahead of the rest, that is one of the ways I thought we could expand and dive deep into one of the core elements of our brand story which is creativity. I thought this story would be told more passionately if we could bring together pioneers who were doing exactly that.’

‘The key message we want viewers of this brand film to walk away with is that African luxury is not a theory, it’s a living movement that we as a pioneering luxury African gin will remain an active part of until the world recognises our continent’s ingenious contribution to creativity,’ says Inverroche Brand Manager, Grant Hendricks.

The film owes its success to the remarkable collaboration that went into it, including the iconic Shado Twala lending her voice to narrate the film. Pioneering by Nature manages to break the mould of brand collaboration and promises to be the first step on a journey towards telling credible stories of African luxury creators and pioneers from a perspective of the complete self sufficiency Africa has always had.