Kate Spade New York launched an iconic fragrance inspired by the house’s signature codes and lifestyle. Aptly named Kate Spade New York, the new fragrance is a joyful and feminine scent that celebrates women and their sense of individuality. The modern, fruity-floral fragrance portrays the vibrant and clever essence of Kate Spade New York that women around the globe know and love.
JOYFUL AND OPTIMISTIC
The campaign captures a moment of spontaneous celebration, revealing an upbeat dance that could almost be part of a flash mob. Maddie Ziegler depicts a free-spirited woman, dancing with friends in a fun, cheerful choreography that instills the inclusiveness, unconventionality and confidence that Kate Spade New York embraces.
Shot against the iconic New York City skyline, the campaign highlights the brand’s anything-is-possible mentality. Founded in Manhattan in 1993, Kate Spade New York reflects the optimism and sophistication of lives lived joyfully.
Actress and dancer Maddie Ziegler stars as the face of the Kate Spade New York fragrance, bringing her colorful femininity to the campaign. Passionate about dance from an early age, Maddie has been performing on American television screens since the age of eight, before ultimately gaining worldwide recognition for her performances in Sia’s “Chandelier” and “Elastic Heart” music videos. In recent years, Ziegler has transitioned to the big screen, starring in multiple films, including Steven Spielberg’s upcoming movie adaptation of musical “West Side Story.” Radiating joy, confidence and optimism throughout her multifaceted background and career, Maddie represents the fun and dynamic Kate Spade New York woman.
A VIBRANT & SPARKLING NEW SCENT
Kate Spade New York is a feminine fragrance, full of the energy and grace the brand embodies. Perfumer Marie Salamagne (Firmenich) pays tribute to the colorful and carefree nature of a wild strawberry: ‘My objective was to capture the unique scent of this lush and extremely elegant red fruit to feature joyful femininity, sublimated by gorgeous rose essence, the queen of flowers’.
The sparkling top note of citrusy bergamot combined with sweet wild strawberry bursts with optimism and happiness.
The intense floral heart of rose essence and freesia adds a fresh femininity so characteristic of the Kate Spade New York Woman.
The base note of ambroxan and cashmeran adds a voluptuous woody touch to the fragrance, instilling it with depth and confidence.
AN EMBLEMATIC BOTTLE
Feminine and elegant, the fragrance bottle highlights Kate Spade New York’s iconic brand codes. The bottle is clean and modern with soft, curvy lines. The enamel ring at the base of the cap reveals the brand’s signature pink tone and spade, a classic design detail that continues to be reimagined in new and unexpected ways each season. Here, three rose gold spades surround the cap marking the finishing touch.
The brand’s signature icon, the spade, also adorns the packaging. On the box, the spade flower pattern is shiny and embossed, making it soft and appealing. The name of the fragrance is etched onto a white label—a subtle nod to its founder, who sewed a simple and sophisticated cloth label onto the outside of her first bag instead of the interior.
