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Why Vegan Make-Up Is Gaining Momentum

Veganism is on the rise. In Europe, it’s estimated that the number of vegans has grown by 360% in the last decade, and South Africa has the 23rd biggest vegan population globally.

The sustainable choice

Veganism is no longer considered just another trend. It is growing for many reasons. Empathy towards animals, health reasons, environmental sustainability, and for many, simply because it is now easier to make the change. Vegan products are more readily available, and modern food options are nutritious and delicious. As veganism extends its reach to household and beauty products, it’s become even easier for vegans to stick to their ethical lifestyle choice.

When it comes to cosmetics, how does “vegan” differ from “cruelty-free”? “Cruelty-free” assures consumers that the product they are buying has not been tested on animals; whereas “vegan” means that the product is completely free of any ingredients derived from animals or animal by-products. Cosmetics can be vegan but not cruelty-free. Just because the ingredients are vegan, the product can, in some cases, still be tested on animals.

No animals were harmed during this production

Vegan skincare is developed with natural, plant-based ingredients. These are sourced from organically certified farming. To ensure that the product you are buying is authentic, look out for ‘NATRUE’ quality seal and ensure they are registered with the vegan society’s flower trademark. Vegan ingredients are derived from plant-based emulsions, oils and lipids. The added benefit is that nature’s healing powers are beneficial for the skin.

The beauty of vegan

Due to their natural ingredients, vegan beauty products are an excellent choice for those with sensitive skin. The anti-aging benefits are also a great reason to switch. Most vegan products hydrate your skin, making it appear smoother and more youthful. Because of their high-quality ingredients, you’ll also find your products last longer and have a smoother application.

Vegan cosmetics are a practical and sustainable choice, even if you are haven’t chosen veganism. Their benefits are extensive, and you can use them confidently, knowing that you are doing your bit for the environment, all while looking younger and more vibrant.

And indeed, conscious cosmetics are bringing the public closer to their natural roots, with no cruelty involved, whatsoever.

Photo by freestocks on Unsplash

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