There was a time when minimalism was glorified by designers and aesthetes world-world. However, that time has come and gone, as maximum effect is the new, much-loved and adored trend in all spheres. Interior designers want more in their spaces, chefs are incorporating more elements and flavours into their dishes and fashion designers are having a blast!
Maximalism is the movement that celebrates the ‘more is more’ concept. Maximalist fashionistas embrace bright colours, bulky fabrics, lavish textures, outstanding prints, heavy embellishments and bold, voluminous silhouettes. Some may see this trend as excessive and redundant, but who can argue with the like of famous designers such as Stella McCartney, Marc Jacobs and the Parisian house of Balmain? Whatever they say goes!
With the onset of this trend, many trendsetters may feel obliged to quickly develop a flamboyant fashion sense and upgrade their wardrobes with costume-like garments that will leave us all flabbergasted. However, this is not the only way to embrace the trend. Maximalism can be incorporated into your own personal style in many ways. Add some embroidery to your oversized denim jacket, pair a bold, patterned shoe with your bulky midi-skirt or compliment your evening gown with a brightly coloured statement coat – it’s about being playful and creative.
If you’re not too sure of how to wear the trend, then take a look at how some enthusiastic celebrities are achieving maximum effect:
Bella Hadid
Nicki Minaj
Somizi Mhlongo
Lady Gaga
Katy Perry
Yaya DaCosta
Khanyi Mbau
Bonang Matheba
Brooke Shields